I started my creative journey as a graphic designer in college, driven by a natural instinct to solve problems, not just create visuals.

After virtually attending the Davos Conference, I saw how design shapes innovation at a global level. That moment shifted my focus from graphics to product UX.

As a Product UX Designer, I crafted interfaces and user flows. but over time, as innovation and AI became a big thing, I realized usability Won’t be the real bottleneck in most products. Behavior Will.

Today, I operate at the intersection of Product Strategy, Behavioral UX design, and AI-powered growth systems.

I help SaaS and Web3 founders transform complex products into clear, trust-driven experiences that convert. My approach combines psychology, friction mapping, and conversion architecture to turn attention into action — and action into revenue.

I believe the future belongs to products that understand human behavior, not just user flows. And that’s the layer I help teams master.